Well if the changes made by Google this week is any sign to come the endo of pagerank may be near. Google made changes this week removing the pagerank status from webmaster tools. In an officila statement from Google the following quote was made.

“We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. :-)”

Matt Cutts the well known head of webspam at Google made this short statement on a webmaster blog recently.

“Personally, I wouldn’t mind removing the PageRank in the Google Toolbar or swapping it with some other indicator, but that would be a large undertaking. Maybe that can be a long-term goal for me. :) ”

Webmasters and SEO’s have been saying for years that Google Pagerank is irrelevant. A major misunderstanding that many newbies have is that Pagerank is what you need to chase so to speak. The truth is that pagerank is only a measure of links and not rellevancy. Pagerank has nothing to do with on page factors such as content. In fact with enogh high pr links a page with little to nothing on it can gain good pagerank. Does this make this page valuable? No it does not.
Google started cracking down on this when it started punishing people for buying or selling links. The misunderstanding here is that Google has never said you can’t buy links. What Google has said is that you can’t buy links to influence pagerank.

Many believe that Google is starting to see that Pagerank abuse is getting out of hand. Inncoent webmasters who do not know the truth still believe that pagerank is the most important factor in SEO. The people making money off pagerank also know this and continue to use this tool. to make money.

The fact is that times are changing, people are getting more informed and over the past few years Google is starting to really crack down. If you want to take the risk of building a site based on pagerank then do it. Just be prepared when Google decides to pull the plug.

• How will Caffeine affect my rankings in Google How will Caffeine affect my rankings in Google? In August, Google announced the upcoming roll out of the Google Caffeine infrastructure. Google was quick to point out that they would not launch the new infrastructure until after the Christmas holiday shopping season -- giving many online retail stores confidence for......
• On Page Search Engine Optimization On Page Search Engine Optimization By Sharon Housley Search Engine Optimization (SEO) has become a fine science. Tweaking, changing, and measuring is all part of the ongoing optimization process. SEO truly is a process that requires constant monitoring and attention. In order for a website to perform well, its managers......
• Why Using Landing Pages By Themselves Will Increase Your AdWords Budget Why Using Landing Pages By Themselves Will Increase Your AdWords Budget   Google AdWords, or any other kind of contextual advertising for that matter, is about one thing: getting a return on investment. Businesses of all types, from multinational corporations to sole proprietorships' selling machine parts to real estate agents......
• Google Fade home page goes live - Official Announcement    Google Fade home page goes live - Official Google Announcement Well after months of different people reporting seeing a fading homepage Google has finally launched it and made it official. In a recent announcement about the fading home page Google had this to say. “…the variant of the homepage......
• What to Expect from a Pay Per Click Advertising Company What to Expect from a Pay Per Click Advertising Company   What do you expect from a Pay Per Click Advertising Company?  Have you had positive, negative or mediocre experiences?  Are you sourcing a PPC agency for the first time? A Pay Per Click Advertising Company is there to partner......

• Where Did Google Maps Saved Locations Link Go? I had a very frustrating experience recently. I could not for the life of me find My Saved Locations on Google Maps. I knew they...
• Top SEO Services and How They Can Help You Get Traffic Top SEO Services and How They Can Help You Get Traffic By Bhargav Bavarva People believe that getting traffic on to their website is really...
• Permalink Structure without Dates The structure behind WordPress is generous enough to allow for built in SEO advantages which come with building pages that static web page building and...
• Google PageRank: What does it tell you? Remember the 80's movie Can't Buy Me Love? Patrick Dempsey plays Ronald Miller, a geeky unpopular kid who ends up paying a popular girl, Amanda...
• One Year Of Frugal Dad, A Look Back Hard to believe I have been writing here at Frugal Dad for an entire year! In some ways it is hard to remember a time...