I remember the days back in the 80’s when someone used the term Black Friday they were talking about the stock market crashin 1987 ( actually that was Black Monday). Today we know this as a different phenomenon. Black Friday is the day after Thanksgiving when the holiday shopping season really kicks off. If you are anxious you can visit Blackfriday.info to get the Black Friday ads as they are posted. Since the Black Friday phenomenon there have been other key shopping days put into the mix. Below is a list of the key days courtesy of Yahoo.

November 27: “Black Friday”
Known as the biggest shopping day of the year, Black Fridayhas gotten even bigger thanks to the Internet. In recent years, numerous sites have sprung up, each dedicated to alerting consumers to Black Friday deals, which stores will offer which bargains, available discounts coupons, etc. Interest in shopping on Black Friday continues to climb among consumers; according to the National Retail Federation’s 2008 Black Friday Weekend survey (conducted by BIGresearch), more than 172 million shoppers visited stores and websites over Black Friday weekend in 2008, up from 147 million shoppers in 2007 and 140 million in 2006.

With the current economic crunch and saving more important than ever, it’s logical to assume that 2009 will see just as many (if not considerably more) shoppers embracing Black Friday and all of its savings goodness.

November 30: “Cyber Monday”
Interest in Cyber Monday has been growing stronger with every passing year. The theory is that when consumers return to work on the Monday after Thanksgiving, they’ll continue the shopping they started on Black Friday. As such, Cyber Monday has become the online equivalent of Black Friday, with retailers competing to offer the best deals to deskbound shoppers.

According to Internet researcher comScore, while online retail shopping fell 2% last November, it rose a whopping 15% on Cyber Monday. comScore also reported that Americans spent $846 million online on Cyber Monday, which proves that when it comes to online shopping, Cyber Monday is a day when consumers are ready, willing and able to load up those shopping carts and spend.

December 7: “Green Monday”
The moniker “Green Monday” (meaning green as in money, not Mother Nature) was actually coined by eBay, after the company discerned that its sales peaked on the first or second Monday in December. Other sites have chimed in to follow suit, and “Green Monday” has now become a genuine shopping event, widely recognized as the heaviest online shopping day of the season. This is likely due to the closeness of the holidays and because Green Monday is often the date on which online retailers begin their free shipping offers.

December 14: “Brown Monday”
Another newly minted descriptor, Brown Monday is the day that many retailers offer the heaviest, most aggressive promotions and discounts, such as last-minute free shipping with guaranteed holiday delivery (hence the “brown,” from all the packages going around).

So to be sure you are ready you need to start now. Get your site in order, have your campaigns ready and do your last minute SEO work to be prepared for the upcoming holiday season.

Todd

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