Some big news came yesterday when the Google Caffeine  test data center went down and Google finally gave us some sort of insight as to when Google Caffeine was going to go live. At first it seemed that Google Caffeien was going to roll out slowly starting very soon. This sent a wave of forum chatter and an erray of either panic or optmism across the internet from various webmasters.

  Matt Cutts ( head of webpam at Google) caught on to this and apparently needed to stop this before it went over the edge. So after a 1 year break from posting at Webmaster World  made the announcement that caffeine will only roll out to one dtat center until after the holidays at which time it will roll out to the rest. However not everyone believes this statement. many believe that caffeine is already in place and what Matt is reffering to may be The caffeine dat set and no the Caffeine infastructure. What some are saying that seems to make sense is the fact that caffeine is an infastructure change so therefore how could it actually roll out.. I am not a techy but I do grasp the fact that if you are changing infastructure it would seem that it would have o be across the board. Here are some comments from posters at webmasterworld.

I really do hate repeating myself. ;)

But I’ve been documenting this since August now
The infrastructure (NOT the SANDBOX datasets) looked like it was getting COMPLETELY rolled in, and then poof, it would get rolled back.

I’ve said repeatedly, it was obvious (to me, if no one else) they were having problems getting it completely meshed in the back end.

THAT SAID
these backend problems are why Goog is waiting until after the holidays to fully “announce” Caffeine.

Not because of some altruistic purpose to “save webmasters stress.”
That has NEVER been a consideration for the pre-holiday period.
On the contrary, the last 2 years, Goog has embarrassed themselves with their traditional pre-holiday roll ins.

There’s no way they wanted to screw up the holidays SERPs AGAIN with the added pressure of incorporating Caffeine with all the self-generated press over it.

I can 100% confirm the SuperMegaFast new indexing and ranking. Its been happening since around 10/10/09, when it was possible to get pages into the top 3 within 15 minutes. I noticed unclustering about the same time, but it’s hard to replicate.
I assumed it was Caffeine infrastructure at work, but MC has confirmed that there is currently no DC with Caffeine, and no large roll-out until the new year.

Got caught in the PR campaign, eh?

Again, all MC’s comments have pointed to 2 separate aspects of Caffeine.

There’s the INFRASTRUCTURE (which is already in place) which explains the “super fast indexing”.

Again, no offense to those just noticing it, but that super fast indexing has been going on and off since the “Long National Nightmare Update”

Again, NOTHING spectacular happened on or around 10/10 to explain such a radical shift in indexing. So one has to follow the logical steps back to when something DID happen.

MC’s comments that the Sandbox datasets would NOT be noticeably different from dev.goog to single DC to full rollout CLEARLY point to that being a DATASET rollout….

…Just like EVERY dataset rollout that’s happened since Big Daddy.

MC has already hinted VERY STRONGLY that the INFRASTRUCTURE is already in place (if still buggy, while they have problems fully implementing it with the old infrastructure)

—————————

For those who think I’m clueless about this…

Ask yourselves, why was there NO comment from the plex about what the heck happened over the summer.
NONE!

It wasn’t given an “update title”.
It was NEVER explained.
It lasted LONGER than Big Daddy, and yet there was no official explanation for what was occurring behind the scenes?!

Not a month later, they are announcing “Caffeine” and
for the first time giving webmasters access to a completely separate datacenter to analyze it?

I suppose i’ll need to wait until January to be proven correct, but ask yourselves.

Why would MC say that

“I don’t expect the results to change much from the developer preview to the data center, nor from the data center to the full roll out.”

IF
Caffeine is such a “radical” shift from what’s currently in place?

Wouldn’t one EXPECT a radical change in SERPs as well?

Why would he say

“To most of the world, they probably wouldn’t be able to tell the difference. Maybe just a few search experts can really tell any kind of a difference at all.

about an infrastruture that won’t be “in place” for another 6 months (from the time of the interview to NEXT Jan)
if he has NO clue about what it’s going to look like or how it will affect the SERPs?!

So as I see it his does make for an interesting discussion and I will say that it does appear that we may have to wait until January to see if the above poster is correct. I am leaning on th idea that he is..

Time will tell

Todd

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