First of all I want to say that my feeling on this is this is yet another way google will have control of what we do online. Of course these are my own thoughts and I could be wrong. Either way I am going to provide information on Google Commerce search and let you decide.

A Better Online Retail Experience, Powered by Google

Google Commerce Search promises to do the following.

Now this sounds like a great system to me and it probably is. However I must ask the question what does this mean for those of us who already have commerce sites? Are Google Commerce sites going to slowly push us out of the organic results?  We already see adwords, Shopping links and news links integrated into search forcing our sites lower and lower. What is Google Commerce search going to do I ask?

Here are some more points about Google Commerce search from Google.

Benefits

Search is a critical part of the shopping experience; in fact, 71% of online shoppers use keyword searches to find products (eTailing Group). Google Commerce Search addresses this need by offering an easy-to-deploy solution with Google speed and relevancy.

Increase your website conversions — and sales

The average conversion rates of retail sites is barely 3% (Forrester). Yet, with effective tactics, retailers can achieve a much higher conversion rate. For instance, the top 10 visitor-to-buyer conversion rates ranged from 16% to 45% (Nielsen Online). Effective search can bridge this gap considerably: customers who use the search box on e-commerce sites convert at nearly three times the rate of general browsers (MarketingSherpa).

Increase customer lifetime value

Forrester projects that 47% of online retailer revenue comes from repeat shoppers. By enhancing shopper experience, Google Commerce Search can improve customer loyalty, and ultimately increase customer lifetime value.

Deploy within days

Google Commerce Search is an entirely hosted, software-as-a-service offering. You simply upload your product information to Google Merchant Center, and Google Commerce Search intelligently leverages the product feed and provides your website with search capabilities.

Easy to scale

With Google Commerce Search, you are leveraging the powerful Google platform: the speed, relevance, reliability, and certainly scalability. As your customer base grows, you can scale your search solution effortlessly – without adding any servers or other infrastructure.

Add features — without upgrading

By deploying a Software-as-a-Service solution, you’ll be able to enjoy the ever-growing number of Google features and updates automatically, without any sort of deployment or upgrade on your end.

Measure and streamline

Retailers who excel at understanding and responding to usage metrics are able to improve conversion rates by as much as 24%, while less responsive companies’ conversions tend to stay flat (Jupiter Research). Google Commerce Search provides you advanced reporting tools to measure and streamline – so you can maximize the effectiveness of your website.

I am interested in your opinions on Google Commerce Search.

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